£179.24

Routledge Optimizing AdWords - Google Search Engine Marketing Guide

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Description

Master the complexities of search engine marketing with Optimizing AdWords. This comprehensive guide from Routledge provides the essential knowledge marketers and students need to harness the power of Google's AdWords applications. Whether you are a Marketing Director, a small business owner, or a student beginning your journey in the marketing field, this book offers a big picture overview of the AdWords system. Learn how to make informed decisions regarding how to advertise products for your own business or for your clients. The content is organized around accessibility and ease of use, making it a practical resource for readers at every level of professional experience. Written by Paige Miller, co-founder of MultiPlanet Marketing, this volume helps you understand how to use, master, and maximize your digital advertising efforts to achieve better results in the competitive e-business landscape.

Key Features

Comprehensive overview of the AdWords system to help businesses decide the best ways to advertise products and services.

Designed for all skill levels, ranging from small business owners to high-level Marketing Directors.

Provides foundational knowledge for students just starting their professional careers in the marketing industry.

Organized for maximum accessibility and ease of use to ensure readers can quickly find the information they need.

Written by industry professional Paige Miller, co-founder of MultiPlanet Marketing, to provide practical insights.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 May 2016
Listed Since
04 May 2015

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