£147.25

Routledge Mukbang, Food Performance, and Digital Media Book

Name: Routledge Mukbang, Food Performance, and Digital Media Book
Brand: Routledge
Price: 145.0 GBP
Availability: InStock

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Description

Explore the evolving landscape of digital food culture with Mukbang, Food Performance, and Digital Media. Published by Routledge as part of the Routledge Studies of Gastronomy, Food and Drink series, this book examines the intersection of eating, digital media, and performance. As digital media continues to change how we interact with food, this text provides a focused look at the mukbang phenomenon and its place in modern society. It is a valuable resource for students, researchers, and professionals interested in the business and management of retail and digital food trends. This publication offers a deep look into how food is presented and consumed through digital screens, making it a key addition to any academic or professional library focused on gastronomy and media studies.

Key Features

Part of the Routledge Studies of Gastronomy, Food and Drink series for academic depth.

Provides insights into the cultural impact of mukbang and digital food performance.

Published by Routledge, a trusted name in professional and academic literature.

Ideal for researchers studying the relationship between digital media and food consumption.

Relevant for professionals looking into food-related retail and distribution trends.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032600233
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 21 April 2026
Listed Since: 15 November 2025

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Routledge Mukbang, Food Performance, and Digital Media Book

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