£127.67

Routledge - Gender After Gender in Consumer Culture Book

Name: Routledge - Gender After Gender in Consumer Culture Book
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

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Description

Explore the changing landscape of identity with Gender After Gender in Consumer Culture by Routledge. This book provides an updated discussion on how gender affects consumer culture, specifically looking at increasing gender fragmentation and its integration with other identity positions. Readers will examine the distinction between sex, the biological male/female classification, and gender, which relates to a person's sense of being male, female, or other combinations. This text examines how these factors influence personal identity, social interactions, and market behaviors. By looking at the increasing fluidity and fragmentation of gender positions, this work explores how these shifts reshape the relationship between consumers and the marketplace. It is an essential resource for those studying how modern identity shapes the way people engage with brands and retail environments.

Key Features

Provides an updated discussion on how gender intersects with consumer culture and identity positions.

Examines the distinction between biological sex and the social sense of gender identity.

Analyzes how gender influences personal identity, social interactions, and market behaviors.

Explores the increasing fluidity and fragmentation of gender positions in modern society.

Offers insights into how shifting identity positions reshape consumer and market relationships.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367646218
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 24 December 2020
Listed Since: 13 July 2020

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Routledge - Gender After Gender in Consumer Culture Book

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