Overchoice: Too Much to Choose from, Too Little Time - Image 1

£55.69

Cognella Academic Publishing Overchoice: Too Much to Choose from, Too Little Time

Name: Overchoice: Too Much to Choose from, Too Little Time
Brand: Cognella Academic Publishing
Price: 56.38 GBP
Availability: InStock

Social Sciences

Price History & Forecast

Last 83 days • 83 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 83 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £56 (52 days, 62.7%)

Price range: £56 - £56

Price levels: 2 different prices over 83 days

Description

About the Author Christian Gilde received his Ph.D. from the University of Bath and is now an associate professor of business in the Business and Technology Department at the University of Montana Western. His teaching interests include marketing and consumer behavior, and his research focuses on consumer psychology and culture.The former operations manager for a multi-million dollar company, Fredrick M. Chilson went on to pursue his Ph.D. and now serves as a professor of business and the chair of the Business and Technology Department at the University of Montana Western. Dr. Chilson is also a managing editor for the Journal of Excellence in Business Education. Product Description Examining the increasingly common dilemma experienced by consumers who face an overabundance of choices, Overchoice: Too Much to Choose From, Too Little Time provides a much-needed context for the quandary and offers tools to help cope with it. The book creates an unobstructed overchoice narrative. It examines overchoice as a psychological theme and establishes its sociological foundations. It explores the economic nature of overchoice and its impact on the marketplace. It provides an overview of consumer culture, consumer overload, and the resultant consumer disenchantment. Lastly, it addresses the informational complexity created by overchoice. Developed to help readers recognize that the most plentiful choice is not necessarily the best one, Overchoice shows them how to analyze and make discerning decisions about the abundance that is regularly offered to consumers today. This timely text is well-suited for courses in marketing, consumer behavior, social psychology, and economics.Christian Gilde received his Ph.D. from the University of Bath and is now an associate professor of business in the Business and Technology Department at the University of Montana Western. His teaching interests include marketing and consumer behavior, and his research focuses on consumer psychology and culture.The former operations manager for a multi-million dollar company, Fredrick Chilson went on to pursue his Ph.D and now serves as a professor of business and the chair of the Business and Technology Department at the University of Montana Western. Dr. Chilson is also a managing editor for the Journal of Excellence in Business Education.

Product Specifications

Brand: Cognella Academic Publishing
Format: paperback
ASIN: 1634874420
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences
Domain: Amazon UK
Release Date: 30 January 2017
Listed Since: 23 January 2017

Barcode

No barcode data available

Cognella Academic Publishing Overchoice: Too Much to Choose from, Too Little Time

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Complexity Turn: Cultural, Management, and Marketing Applications

Consumer Behaviour

The Social Psychology of Prosocial Behavior

A Fast and Frugal Finance: Bridging Contemporary Behavioral Finance and Ecological Rationality (Perspectives in Behavioral Economics and the Economics of Behavior)

Behavioral Economics: Moving Forward

Mining Over Air: Wireless Communication Networks Analytics

Marketing w/PowerWeb

Values of the University in a Time of Uncertainty

Overtourism: Causes, Implications and Solutions

Application of Gaming in New Media Marketing

Applying Predictive Analytics Within the Service Sector (Advances in Business Information Systems and Analytics)

The Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth)

Consumer Psychology in a Social Media World

Sharing Economy and the Impact of Collaborative Consumption (Advances in Finance, Accounting, and Economics)

Vernetztes Risiko- und Nachhaltigkeitsmanagement: Erfolgreiche Navigation durch die Komplexität und Dynamik des Risikos (Business, Economics, and Law)

Future Design: Incorporating Preferences of Future Generations for Sustainability (Economics, Law, and Institutions in Asia Pacific)

Multiple Criteria Decision Making: Beyond the Information Age (Contributions to Management Science)

Interdisciplinary Perspectives on Operations Management and Service Evaluation (Advanced in Logistics, Operations, and Management Science)

Behavioral Economics of Preferences, Choices, and Happiness

Fractal Approaches for Modeling Financial Assets and Predicting Crises (Advances in Finance, Accounting, and Economics)

Management: An Approach to Customer Expectations, International Edition

The Internet of Things Entrepreneurial Ecosystems: Challenges and Opportunities

The Internet of Things Entrepreneurial Ecosystems: Challenges and Opportunities

CIOs and the Digital Transformation: A New Leadership Role