£139.32

Routledge Gaining Influence in Public Relations - Business Book

Name: Routledge Gaining Influence in Public Relations - Business Book
Brand: Routledge
Price: 139.32 GBP
Availability: InStock

Interviews

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Description

Increase your impact within your organization with Gaining Influence in Public Relations by Routledge. This book provides a deep look into how professionals can expand their reach and help their companies reach success. Unlike traditional texts, this work explores the uncharted territories of power, resistance, dissent, and activism within the field of public relations. Authors Bruce K. Berger and Bryan H. Reber provide practical insights by discussing with hundreds of practitioners and analyzing original survey data. Through a detailed case study and extensive research, the authors argue that practitioners can build social legitimacy and increase their professional power. By learning to develop and use a wider range of influence resources, strategies, and tactics, you can better navigate the complex dynamics of your workplace and drive meaningful results for your organization.

Key Features

Learn how to increase your professional power and social legitimacy within your organization to drive success.

Explore uncharted topics including power, resistance, dissent, and activism in the public relations field.

Gain insights from research involving hundreds of industry practitioners and original survey data.

Develop a wider range of influence resources, strategies, and tactics for effective practice.

Study a detailed case study designed to provide real-world context for professional influence.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805852921
Category: Books > Subjects > Business, Finance & Law > Careers > Interviews
Domain: Amazon UK
Release Date: 22 December 2005
Listed Since: 12 January 2007

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Routledge Gaining Influence in Public Relations - Business Book

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