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£150.29
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£150 today · cheaper than every other day in the last 3 months
Routledge Defining, Measuring and Managing Consumer Experiences
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Price distribution over 88 days • 1 price levels
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Most common price: £150 (88 days, 100.0%)
Price range: £150 - £150
Price levels: 1 different prices over 88 days
Description
Key Features
This Routledge book provides a comprehensive overview of the challenges marketing faces in managing modern consumer behaviors.
Gain deeper knowledge of various approaches to consumer behavior and customer experience management.
Explore the theoretical and empirical challenges involved in studying the dynamics of modern consumer experiences.
Learn about the post-modern consumer and how to move beyond the rationalist perspective of traditional marketing.
Provides methodological support for firms and scholars who want to manage the customer experience effectively.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0367479370
- Domain
- Amazon UK
- Release Date
- 01 October 2020
- Listed Since
- 23 April 2020
Barcode
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