£125.00

Routledge Customer Value Creation Behavior - Business Book

Name: Routledge Customer Value Creation Behavior - Business Book
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

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Description

In today's service-based economy, the relationship between businesses and their clients has shifted. Customers are no longer just passive buyers; they have become active participants in the value creation process. This book explores the phenomenon of customer value creation behavior and what it means for modern business strategy. To maintain a competitive advantage, companies must rethink their traditional models. Instead of viewing employees solely as service providers, this text examines how they can act as value facilitators. It provides insight into changing the corporate paradigm from treating customers as mere purchasers to engaging them as active creators of value. This resource is designed for those looking to understand how to adapt to a changing economic landscape where customer engagement is a necessity for success. By studying these behaviors, businesses can better navigate the shift toward collaborative value generation.

Key Features

Explores the shift from passive buying to active customer engagement in a service-based economy.

Provides insight into how customers act as active creators within the value creation process.

Discusses the transition for employees from being exclusive service providers to value facilitators.

Examines the necessary paradigm shift for firms to treat customers as value creators rather than just buyers.

Offers perspectives on maintaining a competitive advantage through understanding customer behavior.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138021024
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 09 April 2014
Listed Since: 17 December 2013

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Routledge Customer Value Creation Behavior - Business Book

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