£140.69

Routledge Customer Lifetime Value - Profit Management Book

Name: Routledge Customer Lifetime Value - Profit Management Book
Brand: Routledge
Price: 140.69 GBP
Availability: InStock

Advertising

This is the most expensive it has ever been. Walk away.

£141 today · previous high £141 · all-time low £140

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 44 days • 44 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 44 days • 1 price levels

Days at Price

Price Analysis

Most common price: £141 (44 days, 100.0%)

Price range: £141 - £141

Price levels: 1 different prices over 44 days

Description

Gain a competitive edge in modern business by mastering the concept of Customer Lifetime Value (CLV). As the business landscape evolves, understanding how to manage and maximize the value of every customer becomes essential for long-term success. This text from Routledge provides a detailed guide for both students and practitioners looking to improve their strategic approach to profitability. This resource explores practical methods for measuring and managing customer value. It is designed to help managers and researchers use CLV to their advantage, transforming how organizations approach profit maximization. By focusing on the long-term impact of customer relationships, this book offers the insights needed to navigate today's complex market environments and drive sustainable growth.

Key Features

Learn how the Customer Lifetime Value concept is changing modern business management and strategy.

Gain a competitive edge by understanding how to effectively manage and maximize customer value.

Access detailed guidance designed specifically for both academic students and business practitioners.

Explore various practical approaches to the measurement and management of customer value.

Discover how managers and researchers can use CLV to provide a distinct advantage to their business.

Focus on maximizing profitability through advanced customer value management techniques.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789034352
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 08 December 2006
Listed Since: 26 January 2007

Barcode

No barcode data available

Routledge Customer Lifetime Value - Profit Management Book

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Customer Lifetime Value Modeling with Applications in Python and R: Lessons and Experiences from Industry and Research on how to Become a Customer-Centric Organisation

Customer Lifetime Value im Messewesen: Ein Ansatz zur Customer Lifetime Value Berechnung für die Geschäftsbeziehung zwischen Messeveranstalter und Aussteller

Managing Customer Value: One Step At A Time (second Edition)

CRC Press - Managing High-Tech Services Using a CRM Strategy

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

Post-Purchase Marketing: Maximizing Value After the Sale

Routledge Profit Maximization Through Customer Relationship Marketing

Creating and Managing Superior Customer Value: 14 (Advances in Business Marketing and Purchasing, 14)

Strategic Use of Marketing Technology for Customer's Advisory: A Model for Customer-Driven Innovation in Organizations

International E-Business: Building Online Customer Loyality with Relationship Management

Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19

Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 (Advances in Electronic Commerce)

Loyalty Management: Driving Engagement with Loyalty Programs and Customer Experience

The Future of Relationship Marketing

Augmented Customer Strategy: CRM in the Digital Age (Innovation, Entrepreneurship and Management)

The Future of Relationship Marketing

Customer Experience Management: Enhancing Experience and Value Through Service Management

Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships

Performance Measurement für das Customer Relationship Management: Controlling des IKT-basierten Kundenbeziehungsmanagements (Wirtschaftswissenschaften)

Leveraging AI for Effective Digital Relationship Marketing

Customer Service Management in Africa: A Strategic and Operational Perspective

Customer Centricity: Focus on the Right Customers for Strategic Advantage (Whartonexecutive Essentials)