£140.69

Routledge Customer Lifetime Value - Profit Management Book

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£140.69 £131.04 £133.15 £135.25 £137.36 £139.46 £141.57 27 January 2026 18 February 2026 12 March 2026 03 April 2026 26 April 2026

Price Distribution

Price distribution over 90 days • 3 price levels

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Current Price
21 days 5 days 64 days · current 0 16 32 48 64 £132 £138 £140 Days at Price

Price Analysis

Most common price: £140 (64 days, 71.1%)

Price range: £132 - £140

Price levels: 3 different prices over 90 days

Description

Gain a competitive edge in modern business by mastering the concept of Customer Lifetime Value (CLV). As the business landscape evolves, understanding how to manage and maximize the value of every customer becomes essential for long-term success. This text from Routledge provides a detailed guide for both students and practitioners looking to improve their strategic approach to profitability. This resource explores practical methods for measuring and managing customer value. It is designed to help managers and researchers use CLV to their advantage, transforming how organizations approach profit maximization. By focusing on the long-term impact of customer relationships, this book offers the insights needed to navigate today's complex market environments and drive sustainable growth.

Key Features

Learn how the Customer Lifetime Value concept is changing modern business management and strategy.

Gain a competitive edge by understanding how to effectively manage and maximize customer value.

Access detailed guidance designed specifically for both academic students and business practitioners.

Explore various practical approaches to the measurement and management of customer value.

Discover how managers and researchers can use CLV to provide a distinct advantage to their business.

Focus on maximizing profitability through advanced customer value management techniques.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 December 2006
Listed Since
26 January 2007

Barcode

No barcode data available

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