£41.58

Customer Lifetime Value Modeling with Applications in Python and R: Lessons and Experiences from Industry and Research on how to Become a Customer-Centric Organisation

Customer Services

Price data last checked 24 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£42 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 67 days · 67 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 67 days • 1 price levels

Days at Price

Price Analysis

Most common price: £42 (67 days, 100.0%)

Price range: £42 - £42

Price levels: 1 different prices over 67 days

Description

Firms and organisations cannot exist without customers. They essentially constitute the key ingredient to make a firm profitable and add shareholder and societal value. Despite recent technological advances in both data storage as well as processing and analysis, many small to large-scale firms are still struggling to quantify customer value, optimise customer relationships, facilitate customer experiences and identify customer journeys. Due to a nearly continuously expanding product portfolio, with new products and services being developed and marketed on an on-going basis, along a diversity of existing as well as innovative channels, modeling customer lifetime value is a far from simple exercise with many challenges and difficulties arising. More specifically, throughout our dealings with firms, we often found that simple questions such as "Who is actually your customer?", "Who are your most valuable customers?", "What is the best way to acquire new customers"?, "Why do your customers leave you?", "What product/service should be offered to what customer?", "How can you sell more to your customers?", "How do you measure customer value?", often provoked intense (if not fierce) discussions with answers not always readily available and uniformly agreed upon by business practitioners across different departments. This book tries to answer exactly these questions using data-driven and analytical techniques and insights. More specifically, we try to provide a clear and to-the-point guide of how to define, quantify, model and deploy Customer Lifetime Value (CLV) models from various perspectives by first identifying and defining the key problems and then offering ways to tackle them using carefully selected data combined with state of the art analytics. The book comes with a two websites: www.clvbook.com and www.bluecourses.com

Product Specifications

Format: paperback
ASIN: B0BCS92DYV
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Customer Services
Domain: Amazon UK
Release Date: 01 September 2022
Listed Since: 01 September 2022

Barcode

No barcode data available

Customer Lifetime Value Modeling with Applications in Python and R: Lessons and Experiences from Industry and Research on how to Become a Customer-Centric Organisation

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Routledge Customer Lifetime Value - Profit Management Book

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Customer Lifetime Value im Messewesen: Ein Ansatz zur Customer Lifetime Value Berechnung für die Geschäftsbeziehung zwischen Messeveranstalter und Aussteller

Managing Customer Value: One Step At A Time (second Edition)

Creating and Managing Superior Customer Value: 14 (Advances in Business Marketing and Purchasing, 14)

Kundenorientierte Unternehmensrechnung: Planung, Steuerung und Kontrolle von Kundenwerten

Post-Purchase Marketing: Maximizing Value After the Sale

Starlight: Level 2: Class Audio CD: Succeed and shine

Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships

Customers Know You Suck: Actionable CX Strategies to Better Understand, Attract, and Retain Customers

Aging Wisely: Strategies for Baby Boomers and Seniors

Business to Business Marketing: Relationships, Networks, and Strategies

Wertanalyse - das Tool im Value Management (VDI-Buch)

Demand-Driven Value Network DDVN The Ultimate Step-By-Step Guide

FreeCAD 0.19 Black Book

Solid Edge 2025 Black Book

Incredible English: 4: Class Audio CDs (3 Discs)

1001 Business Tips: No matter what challenges you face on your entrepreneurial journey, 1001 Business Tips is your lifeline. Let 1001 Business Tips ... destination of prosperity and achievement!

Incredible English: 5: Class Audio CDs (3 Discs)

Ansys Discovery 2025 Black Book

Incredible English: 6: Class Audio CDs (3 Discs)

Essentials of Economics, Global Edition

Ecyanlv Abstract Marble Canvas Wall Art Modern Abstract Art Prints Brown and Gold Marble Wall Art Abstract Pictures Wall Decor Beige Canvas Painting for Bathroom Decor 16x24inchX3 Frameless