Creating and Managing Superior Customer Value: 14 (Advances in Business Marketing and Purchasing, 14) - Image 1

£24.00

Emerald Group Publishing Limited Creating and Managing Superior Customer Value: 14 (Advances in Business Marketing and Purchasing, 14)

Name: Creating and Managing Superior Customer Value: 14 (Advances in Business Marketing and Purchasing, 14)
Brand: Emerald Group Publishing Limited
Price: 24.0 GBP
Availability: InStock

43187-15865

Call Centre Management

Price data last checked 33 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£24 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 58 days • 58 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 58 days • 1 price levels

Days at Price

Price Analysis

Most common price: £24 (58 days, 100.0%)

Price range: £24 - £24

Price levels: 1 different prices over 58 days

Description

"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value in a product/service offering strongly affects acceptance and initial purchase; customer evaluations of value experiences relate strongly with retaining them and growing the share-of-business these customers award specific suppliers; and increases in delivered-value implemented strategies relates positively to increases in profitability. "SCV" focuses on advancing value theory, research, and strategy in business-to-business contexts. Coverage includes in-depth case research findings for existing and disruptively new products and services and all papers in this volume embrace the proposition that context is a major force affecting planning and implementing strategy. "SCV" is relevant in particular to European and North American B-to-B contexts. However, the tools and theories in the volume are certainly relevant for research by scholars and decisions by executives working in Asia and Australia. "SCV" is essential reading for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services - critical abilities for product-service executives.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

No quibbles returns

Product Specifications

Brand: Emerald Group Publishing Limited
Model: 43187-15865
Format: hardcover
ASIN: 184855172X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 01 November 2008
Listed Since: 01 September 2008

Barcode

No barcode data available

Emerald Group Publishing Limited Creating and Managing Superior Customer Value: 14 (Advances in Business Marketing and Purchasing, 14)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Managing Customer Value: One Step At A Time (second Edition)

Creating Valuable Business Strategies

Post-Purchase Marketing: Maximizing Value After the Sale

Routledge - The Value Trail Business Model Strategy Book

Building Value through Marketing: A Step-by-Step Guide

Customer Experience Management: Enhancing Experience and Value Through Service Management

Analyse ausgewählter Systeme der Unternehmensrechnung zur Ermittlung des Kundenwertes im wertorientierten Management

Routledge Value First, Then Price - Pricing Strategy Book

Value First, Then Price: Building Value-Based Pricing Strategies

Superior Customer Value: Finding and Keeping Customers in the Now Economy

Service Innovation For Sustainable Business: Stimulating, Realizing And Capturing The Value From Service Innovation

Zufriedenheitsorientierte Steuerung des Customer Care: Management von Customer Care Partnern mittels Zufriedenheits-Service Level Standards (Fokus Dienstleistungsmarketing)

Serviceology for Smart Service System: Selected papers of the 3rd International Conference of Serviceology

Kundenzufriedenheit und Preisverhalten: Theoretische und empirisch experimentelle Analysen (Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim)

Using Strategy Analytics for Business Value Creation and Competitive Advantage

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

Springer Serviceology for Services - Selected Conference Papers

Wertanalyse - das Tool im Value Management (VDI-Buch)

Demand-Driven Value Network DDVN The Ultimate Step-By-Step Guide

Routledge Customer Value Creation Behavior - Business Book

Understanding Leadership in Complex Systems: A Praxeological Perspective (Understanding Complex Systems)

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Customer Value Creation Behavior

Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality: 139 (International Series in Operations Research & Management Science, 139)