Creating and Managing Superior Customer Value: 14 (Advances in Business Marketing and Purchasing, 14) - Image 1

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Emerald Group Publishing Limited Creating and Managing Superior Customer Value: 14 (Advances in Business Marketing and Purchasing, 14)

Name: Creating and Managing Superior Customer Value: 14 (Advances in Business Marketing and Purchasing, 14)
Brand: Emerald Group Publishing Limited
Price: 44.2 GBP
Availability: InStock

43187-15865

Call Centre Management

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Call Centre Management

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Description

"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value in a product/service offering strongly affects acceptance and initial purchase; customer evaluations of value experiences relate strongly with retaining them and growing the share-of-business these customers award specific suppliers; and increases in delivered-value implemented strategies relates positively to increases in profitability. "SCV" focuses on advancing value theory, research, and strategy in business-to-business contexts. Coverage includes in-depth case research findings for existing and disruptively new products and services and all papers in this volume embrace the proposition that context is a major force affecting planning and implementing strategy. "SCV" is relevant in particular to European and North American B-to-B contexts. However, the tools and theories in the volume are certainly relevant for research by scholars and decisions by executives working in Asia and Australia. "SCV" is essential reading for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services - critical abilities for product-service executives.

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Product Specifications

Brand: Emerald Group Publishing Limited
Model: 43187-15865
Format: hardcover
ASIN: 184855172X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 01 November 2008
Listed Since: 01 September 2008

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About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

Emerald Group Publishing Limited Creating and Managing Superior Customer Value: 14 (Advances in Business Marketing and Purchasing, 14)

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About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

Emerald Group Publishing Limited Creating and Managing Superior Customer Value: 14 (Advances in Business Marketing and Purchasing, 14)

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Managing Customer Value: One Step At A Time (second Edition)

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Post-Purchase Marketing: Maximizing Value After the Sale

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