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£152.40
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£152 today · previous high £152 · all-time low £114
Routledge Brand Planning for the Pharmaceutical Industry - Routledge
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Price distribution over 80 days • 3 price levels
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Most common price: £147 (61 days, 76.3%)
Price range: £114 - £152
Price levels: 3 different prices over 80 days
Description
Key Features
Written by Janice MacLennan, author of the industry-standard Marketing Planning for the Pharmaceutical Industry, ensuring authoritative insight.
Explores branding fundamentals and strategic importance specifically within the pharmaceutical industry context.
Examines the inter-relationship between market segmentation and branding as core strategic themes.
Provides practical guidance for pharmaceutical companies developing and managing brand strategies.
Published by Routledge, a leading academic and professional publisher in business and marketing literature.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 0566085208
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 05 July 2004
- Listed Since
- 01 February 2007
Barcode
No barcode data available
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