£128.72

Routledge Brand Planning for the Pharmaceutical Industry

Name: Routledge Brand Planning for the Pharmaceutical Industry
Brand: Routledge
Price: 128.72 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Master the complexities of pharmaceutical marketing with Brand Planning for the Pharmaceutical Industry from Routledge. This essential guide serves as a companion to the industry-recognized bible, Marketing Planning for the Pharmaceutical Industry, written by John Lidstone and Janice MacLennan. In this volume, Janice MacLennan expands on vital themes such as market segmentation and branding. The text explores the fundamental importance of branding specifically within the pharmaceutical sector, providing a clear framework for professionals. By examining the relationship between segmentation and brand identity, this book helps readers understand how to develop effective strategies in a specialized market. Whether you are looking to strengthen your brand presence or understand the connection between market segments and brand positioning, this book provides the necessary foundation. It is a practical resource for those needing to navigate the unique challenges of branding within the medical and pharmaceutical fields.

Key Features

Written by industry expert Janice MacLennan to provide deep insights into pharmaceutical branding strategies.

Acts as a dedicated companion to the established text, Marketing Planning for the Pharmaceutical Industry.

Focuses on the essential relationship between market segmentation and brand identity for better targeting.

Explains the fundamental importance of branding specifically for the pharmaceutical sector.

Provides a framework for discussing and implementing key branding themes in a professional setting.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0566085208
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 05 July 2004
Listed Since: 01 February 2007

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Routledge Brand Planning for the Pharmaceutical Industry

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