£128.80

Routledge Brand Planning for the Pharmaceutical Industry

Name: Routledge Brand Planning for the Pharmaceutical Industry
Brand: Routledge
Price: 128.8 GBP
Availability: InStock

Brands & Corporate Identity

Price History & Forecast

Last 40 days • 40 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 40 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £129 (36 days, 90.0%)

Price range: £129 - £133

Price levels: 2 different prices over 40 days

Description

Master the complexities of pharmaceutical marketing with Brand Planning for the Pharmaceutical Industry from Routledge. This essential guide serves as a companion to the industry-recognized bible, Marketing Planning for the Pharmaceutical Industry, written by John Lidstone and Janice MacLennan. In this volume, Janice MacLennan expands on vital themes such as market segmentation and branding. The text explores the fundamental importance of branding specifically within the pharmaceutical sector, providing a clear framework for professionals. By examining the relationship between segmentation and brand identity, this book helps readers understand how to develop effective strategies in a specialized market. Whether you are looking to strengthen your brand presence or understand the connection between market segments and brand positioning, this book provides the necessary foundation. It is a practical resource for those needing to navigate the unique challenges of branding within the medical and pharmaceutical fields.

Key Features

Written by industry expert Janice MacLennan to provide deep insights into pharmaceutical branding strategies.

Acts as a dedicated companion to the established text, Marketing Planning for the Pharmaceutical Industry.

Focuses on the essential relationship between market segmentation and brand identity for better targeting.

Explains the fundamental importance of branding specifically for the pharmaceutical sector.

Provides a framework for discussing and implementing key branding themes in a professional setting.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 0566085208
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 05 July 2004
Listed Since: 01 February 2007

Barcode

No barcode data available

Routledge Brand Planning for the Pharmaceutical Industry

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Brand Planning for the Pharmaceutical Industry

Pharmaceuticals-Where's the Brand Logic?: Branding Lessons and Strategy

Contemporary Issues in Branding

Rx Marketer's Reference Guide: 2nd Edition

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Springer - Innovation and Marketing in Pharmaceutical Industry

Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand

The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market

Marketing Public Health: Strategies to Promote Social Change

Marketing Planning & Strategy: A Practical Introduction

Strategic Marketing Planning: A Step-by-Step Approach

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing): 22 (Routledge Library Editions: Marketing)

POD- PHARMACUETICAL MARKETING: .

Knowledge Management in the Pharmaceutical Industry: Enhancing Research, Development and Manufacturing Performance

The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market

Valuepack: Principles of Marketing with The Media

Integrated Marketing Communications: A Global Brand-Driven Approach

How to Write a Successful Marketing Plan

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

Pharmaceutical Marketing A Complete Guide - 2021 Edition

Advertising Media Planning: A Brand Management Approach

Brand Management: An Introduction through Storytelling

Mastering Strategic Marketing For Specialty Pharmaceuticals: A Hands-on Guide

Marketing Communications