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Gabler Verlag Europäisches Pharmamarketing: Ein Leitfaden für Manager der pharmazeutischen Industrie und Beteiligte des europäischen Gesundheitswesens

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Last 82 days · 82 data points (no recent data)

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£58.40 £54.34 £55.23 £56.11 £57.00 £57.88 £58.77 25 July 2026 14 August 2026 03 September 2026 23 September 2026 14 October 2026
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Price Distribution

Price distribution over 82 days • 2 price levels

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Current Price
51 days · current 31 days 0 13 26 38 51 £55 £58 Days at Price

Price Analysis

Most common price: £55 (51 days, 62.2%)

Price range: £55 - £58

Price levels: 2 different prices over 82 days

Description

Globalisierung, internationale Freihandelszonen und europäischer Binnenmarkt - der Trend geht auch in der Pharmaindustrie zum Zusammenwachsen der Märkte. Trotzdem tun sich nicht nur der Pharma-Mittelstand, sondern auch die so genannten Multinationals der pharmazeutischen Industrie weiterhin schwer, in bestimmten europäischen Ländern Fuß zu fassen. Was macht den wirtschaftlichen Erfolg im europäischen Ausland so schwierig? Das Buch liefert eine fundierte Strukturanalyse der verschiedenen europäischen Regionen, beschreibt den Status quo in der Pharmaindustrie im Umgang mit lokalen Besonderheiten und schildert Best-Practice-Beispiele. Darauf aufbauend werden zukunftsorientierte Handlungsempfehlungen entwickelt. Der Leser erfährt, wie er Marketingmix, Vertriebsaktivitäten, strategische Allianzen, Organisationsstruktur und Lobbying gezielt und erfolgreich für den geplanten Markteintritt einsetzen kann.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 April 2012
Listed Since
13 July 2012

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No barcode data available

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