£58.35

Gabler Verlag Europäisches Pharmamarketing: Ein Leitfaden für Manager der pharmazeutischen Industrie und Beteiligte des europäischen Gesundheitswesens

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Description

"Europäisches Pharmamarketing" liefert eine fundierte Strukturanalyse der verschiedenen europäischen Regionen, beschreibt den Status quo in der Pharmaindustrie im Umgang mit lokalen Besonderheiten und schildert Best-Practice-Beispiele. Der Leser erfährt, wie er Marketingmix, Vertriebsaktivitäten, strategische Allianzen, Organisationsstruktur und Lobbying gezielt und erfolgreich für den geplanten Markteintritt einsetzen kann. Book Description Der Wegweiser für den erfolgreichen Eintritt in den europäischen Pharmamarkt About the Author Dr. Michael C. Müller ist Partner und Managing Director bei Accenture. Zuvor war der studierte Mediziner Leiter der weltweiten Pharma Practice Group und Partner bei Roland Berger Strategy Consultants. Die Gastautoren kommen aus der Unternehmensleitung führender Unternehmen der europäischen Pharmaindustrie.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 April 2012
Listed Since
13 July 2012

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No barcode data available

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