Global Issues in Pharmaceutical Marketing - Image 1

£153.05

Routledge Global Issues in Pharmaceutical Marketing

Name: Global Issues in Pharmaceutical Marketing
Brand: Routledge
Price: 153.05 GBP
Availability: InStock

International

This is the most expensive it has ever been. Walk away.

£153 today · previous high £153 · all-time low £152

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 81 days · 81 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 81 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £153 (51 days, 63.0%)

Price range: £152 - £153

Price levels: 2 different prices over 81 days

Description

Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415895316
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 12 August 2015
Listed Since: 10 February 2012

Barcode

No barcode data available

Routledge Global Issues in Pharmaceutical Marketing

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Springer - Innovation and Marketing in Pharmaceutical Industry

POD- PHARMACUETICAL MARKETING: .

Kommunikations-Strategien im Pharma-Markt: Verhaltenswissenschaftliche Ansätze zur Ärzte- und Patienten-Ansprache im Markt für verschreibungspflichtige Präparate: 35 (Konsum und Verhalten, 35)

Global Pharmaceutical Policy: Ensuring Medicines for Tomorrow’s World

Government, Big Pharma, and The People: A Century of Dis-Ease

Pharmaceuticals, Corporate Crime and Public Health

World Pharmaceutical Industry

Medical Writing in Drug Development: A Practical Guide for Pharmaceutical Research

The Future of Pharma: Evolutionary Threats and Opportunities

PHARMACEUTICAL ECONOMICS AND POLICY 3RD EDITION: Perspectives, Promises, and Problems

Pharmacy Practice for Technicians Instructor Guide with ExamView

The Future of Pharma: Evolutionary Threats and Opportunities

Industrial Pharmacy: A Comprehensive Approach

Contemporary Research Methods in Pharmacy and Health Services

Pharmaceutical Public Policy

Edward Elgar - Intellectual Property, Pharmaceuticals and Public Health

Drug Information: A Guide for Pharmacists, Fourth Edition

Economics of the Pharmaceutical and Medical Device Industry: Supply Chain, Trade and Innovation (Routledge Studies in the Economics of Innovation)

Schwinghammer's Pharmacotherapy Casebook: A Patient-Focused Approach, Twelfth Edition

Pharmaceutical Medicine (Oxford Specialist Handbooks)

Das europäische Arzneimittelrecht: Zentrale Rechtsfragen des Arzneimittelzulassungsverfahrens

Regulatory Protection in the Pharmaceutical and Life Science Industries: Challenges, Opportunities and Ongoing Reform (Elgar Monographs in Intellectual Property Law)

Boosting Pharmaceutical Innovation in the Post-TRIPS Era: Real-Life Lessons for the Developing World

Mastering Strategic Marketing For Specialty Pharmaceuticals: A Hands-on Guide