£161.47

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£161 today · previous high £161 · all-time low £153

Routledge Global Issues in Pharmaceutical Marketing

Amazon

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£161.47 £152.21 £154.23 £156.25 £158.27 £160.29 £162.31 26 July 2026 12 August 2026 29 August 2026 15 September 2026 02 October 2026
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Most common price: £161 (39 days, 56.5%)

Price range: £153 - £161

Price levels: 2 different prices over 69 days

Description
Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
0415895316
Category
Books > Subjects > Business, Finance & Law > Accounting > International
Domain
Amazon UK
Release Date
12 August 2015
Listed Since
10 February 2012

Barcode

No barcode data available

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