£131.80

Springer - Innovation and Marketing in Pharmaceutical Industry

Name: Springer - Innovation and Marketing in Pharmaceutical Industry
Brand: Springer
Price: 131.8 GBP
Availability: InStock

Economic Policy & Development

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Description

The pharmaceutical industry stands as one of the most dynamic and complex sectors in the global economy. With worldwide revenues approaching USD1 trillion, the stakes for successful commercialization are immense. This volume from the International Series in Quantitative Marketing explores the multifaceted nature of this field, where scientific research meets a massive web of stakeholders including investors and medical professionals. Navigating the multi-stage supply chains and the fierce competition to reach the market requires a deep understanding of current practices and policies. This book addresses the high-pressure environment of pharmaceutical marketing, which is a multi-billion dollar industry in the U.S. alone. Readers will gain insights into the regulatory challenges and the economic drivers that define the race to market. Whether you are studying economic policy or looking at the commercialization of cutting-edge research, this text provides a necessary look at the emerging practices shaping the future of global healthcare markets.

Key Features

Examines the commercialization of cutting-edge scientific research within a high-stakes global market.

Analyzes the complex web of stakeholders ranging from private investors to medical doctors.

Provides insight into multi-stage supply chains and the competitive race to bring products to market.

Explores the challenging regulatory environments that impact pharmaceutical development and sales.

Offers a detailed look at the multi-billion dollar pharmaceutical marketing industry in the U.S.

Part of the International Series in Quantitative Marketing for advanced academic and professional study.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 1493952307
Category: Books > Subjects > Business, Finance & Law > Economics > Economic Policy & Development
Domain: Amazon UK
Release Date: 23 August 2016
Listed Since: 11 August 2016

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Springer - Innovation and Marketing in Pharmaceutical Industry

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