Pharmaceutical Marketing: A Practical Guide - Image 1

£188.53

CRC Press Pharmaceutical Marketing: A Practical Guide

Name: Pharmaceutical Marketing: A Practical Guide
Brand: CRC Press
Price: 174.8 GBP
Availability: InStock

Medical & Healthcare Practitioners

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Description

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.

Product Specifications

Brand: CRC Press
Format: hardcover
ASIN: 157491118X
Category: Books > Subjects > Health, Family & Lifestyle > Medical & Healthcare Practitioners
Domain: Amazon UK
Release Date: 01 October 2001
Listed Since: 09 February 2007

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CRC Press Pharmaceutical Marketing: A Practical Guide

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