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Routledge Principles of Pharmaceutical Marketing

Name: Principles of Pharmaceutical Marketing
Brand: Routledge
Price: 105.0 GBP
Availability: InStock

Sales & Marketing

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Description

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0866569359
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing
Domain: Amazon UK
Release Date: 05 December 1988
Listed Since: 15 October 2006

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Routledge Principles of Pharmaceutical Marketing

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