£58.66

Routledge The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry (Studies for the Society for the Social History of Medicine)

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Description

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 February 2017
Listed Since
27 September 2016

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