The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry (Studies for the Society for the Social History of Medicine) - Image 1

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Routledge The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry (Studies for the Society for the Social History of Medicine)

Name: The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry (Studies for the Society for the Social History of Medicine)
Brand: Routledge

Business & Economic History

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 113863011X
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 07 February 2017
Listed Since: 27 September 2016

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Routledge The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry (Studies for the Society for the Social History of Medicine)

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