£136.16

Routledge - Scientific Marketing in the Pharmaceutical Industry

Name: Routledge - Scientific Marketing in the Pharmaceutical Industry
Brand: Routledge
Price: 136.16 GBP
Availability: InStock

Business & Economic History

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Description

Explore the history of a global industry currently valued at USD1 trillion. This book provides a detailed look at the rise of scientific marketing within the pharmaceutical sector between 1920 and 1980. As part of the Studies for the Society for the Social History of Medicine, this text offers a deep dive into how sales research evolved over sixty years. This is the first comprehensive study dedicated to pharmaceutical marketing. It reveals how many modern marketing techniques actually originated in Europe before being exported to the United States. For students, historians, and professionals interested in business and economic history, this work provides essential context on the development of sales strategies that shaped the modern medical landscape.

Key Features

Comprehensive historical study covering the pharmaceutical industry from 1920 to 1980.

First full investigation into the evolution of scientific marketing within the medical field.

Detailed analysis of how marketing techniques moved from Europe to America.

Part of the specialized Studies for the Society for the Social History of Medicine series.

Provides essential research for those studying business and economic history.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1848935595
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 01 March 2015
Listed Since: 26 August 2014

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Routledge - Scientific Marketing in the Pharmaceutical Industry

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