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£151.26
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£151 today · previous high £151 · all-time low £145
Routledge - Scientific Marketing in the Pharma Industry Book
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Price Distribution
Price distribution over 84 days • 2 price levels
Price Analysis
Most common price: £151 (79 days, 94.0%)
Price range: £145 - £151
Price levels: 2 different prices over 84 days
Description
Key Features
This Routledge publication provides a comprehensive study of pharmaceutical marketing history.
The text charts the development of scientific marketing within the industry from 1920 to 1980.
Research highlights how many new marketing techniques originated in Europe before moving to America.
This book serves as a key resource for the study of the Society for the Social History of Medicine.
The content explores the evolution of sales research in a global industry worth USD1 trillion.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1848935595
- Category
- Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Domain
- Amazon UK
- Release Date
- 01 March 2015
- Listed Since
- 26 August 2014
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