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£160.70

Rxcommercial Research International, Incorporated Commercialization of BioPharma Products in the USA (BW): A Practical Guide

Name: Commercialization of BioPharma Products in the USA (BW): A Practical Guide
Brand: Rxcommercial Research International, Incorporated
Price: 160.7 GBP
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black & white illustrations

Strategy

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Description

Commercialization of BioPharma Products in the USA—A Practical Guide (2nd Edition) The discovery, development, and commercialization of a biopharmaceutical product are highly complex processes. The product manufacturing, distribution, and marketing activities must be flawlessly executed to ensure commercial success The commercial environment requires collaboration with diverse stakeholders such as patients, providers, payers, and policy makers to create value for the product. The commercial success of a product is critical in maximizing its potential and the shareholder return. This book outlines commercial imperatives, strategic choices, as well as cardinal imperatives for success along each step of the BioPharma value chain. It shows how pharmaceutical and biotechnology companies can achieve differentiated positioning for their products in this value-driven competitive healthcare environment in the USA. It’s intended for anyone involved in commercial decisions in the BioPharma sector.

Product Specifications

Brand: Rxcommercial Research International, Incorporated
Model: black & white illustrations
Format: paperback
ASIN: 1937633136
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 17 June 2013
Listed Since: 17 June 2013

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Rxcommercial Research International, Incorporated Commercialization of BioPharma Products in the USA (BW): A Practical Guide

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