£88.88

World Scientific Publishing Company World Scientific Strategic Marketing for Specialty Pharma Guide

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£96.46 £88.12 £89.94 £91.76 £93.58 £95.40 £97.22 09 July 2026 31 July 2026 22 August 2026 13 September 2026 06 October 2026

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61 days · current 29 days 0 15 31 46 61 £89 £96 Days at Price

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Description

Master the complexities of the biopharmaceutical and biotech industries with this professional guide from World Scientific Publishing Company. This book provides a roadmap for success by focusing on strategic marketing for specialty medicines. It offers practical insights, frameworks, and definitions that help ensure the right drugs reach the right patients in a rapidly evolving market. Designed for professionals in biopharmaceuticals, the content is also highly relevant for those working within the MedTech sector. By using real-world examples and clear concepts, this hands-on guide helps marketers navigate the unique challenges of specialty pharmaceutical branding and corporate identity.

Key Features

This hands-on guide by World Scientific Publishing Company focuses on strategic marketing within the biopharmaceutical and biotech industries.

The book provides specific frameworks and definitions tailored to the specialty medicines market.

Marketing professionals in the MedTech sector can apply these industry-transcending concepts to their own work.

Readers gain access to practical examples and insights designed to help the right drugs reach the right patients.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 July 2025
Listed Since
07 December 2024

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