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£115.88

CRC Press Introduction to Market Access for Pharmaceuticals

Name: Introduction to Market Access for Pharmaceuticals
Brand: CRC Press
Price: 115.88 GBP
Availability: InStock

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Description

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University. Key Features: The first guide to market access for pharmaceuticals based on tested teaching materials Addresses both pharmaceutical and vaccine products Includes case studies and scenarios Covers market access consdierations for Western Europe, the USA, Japan and China Explains the impact the changing healthcare market will have on your product

Product Specifications

Brand: CRC Press
Format: paperback
ASIN: 1138032182
Category: Books > Subjects > Health, Family & Lifestyle > Medical & Healthcare Practitioners > Other Branches of Medicine
Domain: Amazon UK
Release Date: 12 January 2017
Listed Since: 22 June 2016

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CRC Press Introduction to Market Access for Pharmaceuticals

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