Transforming Big Pharma by John Ansell - Routledge Business Book - Image 1

£137.76

Routledge Transforming Big Pharma by John Ansell - Routledge Business Book

Name: Transforming Big Pharma by John Ansell - Routledge Business Book
Brand: Routledge
Price: 137.76 GBP
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Economics

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Description

In Transforming Big Pharma, John Ansell provides a deep look into how strategy operates within the pharmaceutical industry. As a long-standing lack of new products has caused revenue shortfalls, major companies have had to find new ways to stay competitive. This book examines the wide range of alternative strategies big pharma firms have used in recent years to address these challenges. Ansell presents evidence suggesting that the recent increase in new products reaching the market is likely to continue growing. The text provides a detailed assessment of complex industry trends, including attrition rates and the tendency for sales to be underestimated during the induction process. This book is a valuable resource for those looking to understand the shifting landscape and strategic movements of the global pharmaceutical sector.

Key Features

Examines how strategy works within the pharmaceutical industry to address revenue shortfalls caused by a lack of new products.

Analyzes the various alternative strategies big pharma companies have implemented in recent years to overcome industry challenges.

Provides evidence regarding the recent upturn in new products reaching the market and why this trend is expected to grow.

Offers a detailed assessment of complex industry trends such as attrition rates and sales estimation patterns.

Written by John Ansell to provide a clear perspective on the changing strategic landscape of major pharmaceutical firms.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1409448274
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 02 September 2013
Listed Since: 30 April 2013

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Routledge Transforming Big Pharma by John Ansell - Routledge Business Book

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