£96.71

CRC Press Pharmaceutical Product Branding Strategies - 2nd Ed

Name: CRC Press Pharmaceutical Product Branding Strategies - 2nd Ed
Brand: CRC Press
Price: 103.82 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Master the complexities of pharmaceutical market planning with this updated second edition from CRC Press. This guide is designed for marketers, forecasters, and brand planners who need to project the future behavior of patients, physicians, and R&D processes through internally consistent simulation models. As pharmaceutical firms face increasing challenges with knowledge integration and cross-functional coordination, this book provides a practical framework for dynamic modeling. You will learn how to navigate various market segments, including epidemiology, market definitions, and compliance/persistency. By understanding these dynamics, professionals can better project revenue generation and manage portfolio movement. Whether you are working on market definition or analyzing patient flow, this resource offers the tools necessary to build models that reflect real-world pharmaceutical environments. It serves as a comprehensive guide for those looking to improve forecasting accuracy and strategic decision-making in a rapidly changing industry.

Key Features

Build internally consistent simulation models to accurately project future patient and physician behavior.

Develop frameworks for modeling R&D processes to improve long-term pharmaceutical portfolio planning.

Address complex challenges regarding cross-functional coordination and knowledge integration within firms.

Analyze key market drivers including epidemiology, market definitions, and compliance/persistency.

Gain insights into revenue generation dynamics to support more effective brand planning and forecasting.

Product Specifications

Brand: CRC Press
Format: hardcover
ASIN: 1420087703
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 02 March 2009
Listed Since: 14 April 2008

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CRC Press Pharmaceutical Product Branding Strategies - 2nd Ed

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