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£95.77
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£96 today · previous high £96 · all-time low £93
CRC Press Pharmaceutical Product Branding Strategies - Second Edition
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Most common price: £93 (25 days, 33.3%)
Price range: £93 - £96
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Description
Key Features
Updated Second Edition from CRC Press covers advanced simulation modelling techniques for pharmaceutical brand planning and market forecasting.
Teaches how to build internally consistent models that project future behaviour of patients, physicians, and research and development processes.
Addresses cross-functional coordination and knowledge integration challenges specific to pharmaceutical firms and market complexity.
Provides frameworks applicable to epidemiology, market definitions, compliance, persistency tracking, and revenue generation strategies.
Designed for marketers, forecasters, brand planners, and business professionals managing pharmaceutical portfolio dynamics and market strategy.
Product Specifications
- Brand
- CRC Press
- Format
- hardcover
- ASIN
- 1420087703
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 02 March 2009
- Listed Since
- 14 April 2008
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