£138.00

CRC Press Pharmaceuticals-Where's the Brand Logic?: Branding Lessons and Strategy

Name: Pharmaceuticals-Where's the Brand Logic?: Branding Lessons and Strategy
Brand: CRC Press
Price: 131.92 GBP
Availability: InStock

Call Centre Management

Price History & Forecast

Last 22 days • 22 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 22 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £138 (16 days, 72.7%)

Price range: £132 - £138

Price levels: 2 different prices over 22 days

Description

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical marketing. This comprehensive book pulls information from fast moving consumer goods (FMCG) research and brand theory and applies it to the pharmaceutical world. It looks at branding on multiple levels within the pharmaceutical industry, including the industry brand, the corporate brand, the franchise brand, and the global and local product brand. Practical strategies are extensively explained and future challenges facing the pharmaceutical industry are explored, all geared to help any pharmaceutical professional to successfully market his or her brand. PharmaceuticalsWhere’s the Brand Logic?: Branding Lessons and Strategy may well become a daily reference for anyone in the industry, providing in a single volume a framework for the organization of a brand portfolio for any pharmaceutical company. This unique resource challenges traditional thought about the concept of branding in the pharmaceutical industry, examining several of the most difficult branding theory issues. This helpful guide provides several figures to fully explain data. Topics in PharmaceuticalsWhere’s the Brand Logic?: Branding Lessons and Strategy include: what is branding how is branding applied to the FMCG and pharmaceutical industries corporate brandsand how they can be leveraged franchise branding as a business strategy developing and sustaining pharmaceutical brands over time saving the credibility of the pharmaceutical industry changing the pharmaceutical business model to use branding as a strategic tool much, much more PharmaceuticalsWhere’s the Brand Logic?: Branding Lessons and Strategy provides the information and tools to help gain the competitive edge in a tough marketplace. This is an invaluable resource for anyone in the global pharmaceutical industry, including marketing personnel, senior management, general managers, strategy groups, and training departments.

Product Specifications

Brand: CRC Press
Format: hardcover
ASIN: 0789032589
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 10 April 2013
Listed Since: 13 February 2007

Barcode

No barcode data available

CRC Press Pharmaceuticals-Where's the Brand Logic?: Branding Lessons and Strategy

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand

Springer - Innovation and Marketing in Pharmaceutical Industry

Mastering Strategic Marketing For Specialty Pharmaceuticals: A Hands-on Guide

Pharmaceutical Marketing A Complete Guide - 2021 Edition

CRC Press Pharmaceutical Product Branding Strategies - 2nd Ed

The Global Pharmaceutical Industry: The Demise and the Path to Recovery (Routledge Advances in Management and Business Studies)

Brands and Branding: Strategy to Build and Nurture Brands

Brand Management: Strategy, Measurement and Yield Analysis

Strategic Brand Management

Contemporary Issues in Branding

Beloved Brands: The playbook for how to build a brand your consumers will love

Corporate Branding: Areas, arenas and approaches

Routledge - The Fashion Business: Strategic Fashion Management

Pharmaceutical Care in Digital Revolution: Insights Towards Circular Innovation

Brand Psychology: The Art and Science of Building Strong Brands

POD- PHARMACUETICAL MARKETING: .

Strategic Marketing Management - Theory and Practice

Brands and Brand Management (Critical Perspectives on Business and Management)

Essential Pharmaceutics (AAPS Introductions in the Pharmaceutical Sciences)

CRC Press - Government, Big Pharma, and The People Book

Brand Management in Digital and Sustainable Times

Personal Brand Management: Marketing Human Value (Management for Professionals)

The Thriving Biopharma Business: How to Unlock Value and Drive Success in Biotech and Pharma

Value Creation in the Pharmaceutical Industry: The Critical Path to Innovation