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MACMILLAN Internationalization of Luxury Fashion SMEs Book
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Description
Key Features
This book from MACMILLAN examines the business models of small and medium-sized enterprises (SMEs) within the luxury fashion industry.
The text investigates the motives and processes used by luxury fashion companies to expand into foreign markets.
It addresses how luxury firms build a global image and manage international distribution and communications.
Part of the Palgrave Advances in Luxury series, this work fills a specific gap in current academic and business literature.
The content focuses on the relationship between internationalization strategies and the underlying business models of luxury brands.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 3030887545
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 09 December 2021
- Listed Since
- 02 September 2021
Barcode
No barcode data available
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