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Routledge Motivating SMEs to Cooperate and Internationalize - Routledge

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Description

Motivating SMEs to Cooperate and Internationalize offers researchers, academics, and business professionals a comprehensive exploration of small and medium-sized enterprise strategies for entering international markets. This Routledge Studies in Entrepreneurship and Small Business volume brings together research studies, real-world cases, and practical experiences from global experts in SME development and international trade. The book addresses the growing need to understand how SMEs can effectively cooperate and expand internationally, providing valuable insights for government officials, regional economic specialists, and international trade advisers working to strengthen SME competitiveness. By combining theoretical frameworks with actionable case studies, this resource equips readers with knowledge to support SME internationalisation strategies and develop effective international marketing expertise.

Key Features

Routledge Studies in Entrepreneurship and Small Business series provides academic credibility and alignment with established research in SME development.

Combines research studies and real-world cases offering practical insights into SME cooperation and international market entry strategies.

Addresses international marketing expertise development, a critical capability for small and medium-sized enterprises seeking global expansion.

Written for researchers, academics, government officials, and trade advisers involved in supporting SME internationalisation efforts.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 October 2017
Listed Since
24 May 2017

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