£132.71

IGI Global - Language and Symbols in Marketing Strategies

Name: IGI Global - Language and Symbols in Marketing Strategies
Brand: IGI Global
Price: 132.71 GBP
Availability: InStock

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Description

In a competitive global market, reaching consumers from diverse backgrounds requires effective intercultural advertising. This book explores how to navigate marketing communications to stand out in a consumerist society and effectively reach target audiences. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes presents emerging research on the theoretical and practical aspects of how words and symbols function in promotions. It provides a foundation for understanding how to use these tools to persuade and connect with different cultural groups. This resource is designed for those looking to understand the power of communication in modern business. By examining the impact of language and symbolic representation, readers gain insight into the methods used to drive engagement and influence consumer behavior across various global markets.

Key Features

Explores emerging research on the theoretical and practical applications of language and symbols in marketing.

Provides insights into intercultural advertising for reaching diverse global consumer backgrounds.

Examines how to use words and symbols to effectively persuade target audiences in a consumerist society.

Offers guidance on navigating marketing communications to stand out in competitive global markets.

Analyzes the role of promotional strategies in driving meaningful consumer engagement.

Product Specifications

Brand: IGI Global
Format: paperback
ASIN: 1522587519
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 28 September 2018
Listed Since: 27 January 2020

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IGI Global - Language and Symbols in Marketing Strategies

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