Routledge Creating Brand Cool by Joan Abraham - Routledge Branding Book

Brand Psychology: The Art and Science of Building Strong Brands

Routledge

Markenwert und Markenidentität komplexer Handelsleistungen: Konzeption und Analyse am Beispiel der Betriebsformenmarke Warenhaus (Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis)

Deutscher Universitätsverlag

Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand

Information Age Publishing

Digital Media Management: A Focus on Performance and Growth (Digital Business Series)

Reputation Management Techniques in Public Relations (Advances in Logistics, Operations, and Management Science)

IGI Global

Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

Springer

Branchenübergreifende Analyse des Aufbaus einer starken Retail Brand: Verhaltenswissenschaftliche Analyse in fünf Einzelhandelsbranchen unter ... Retailing and International Marketing)

Gabler Verlag

Routledge Mapping Out Marketing - Navigation Lessons Book

Routledge

McGraw-Hill Contemporary Advertising, 11/e - Bill Arens

McGraw-Hill Education

Marketing Management, Global Edition

PEARSON EDUCATION

Principles and Practice of Marketing

imusti

Writing Marketing

Sage Publications

The Virtual World and Marketing

Cambridge Scholars Publishing

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual ... of the Academy of Marketing Science)

Springer

Brand Management in Digital and Sustainable Times

Diverse Methods in Customer Relationship Marketing and Management (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020 (Springer Proceedings in Business and Economics)

Springer

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Routledge

Routledge Professional Services Marketing: Strategy and Tactics

Routledge

Information Science Reference - Assessment and Evaluation Cases

Information Science Reference

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy)

Springer

Kundenbindung der Zielgruppe 50plus im Internethandel: Kausalmodell unter Berücksichtigung von Alterseffekten (Forum Marketing)

Springer

Shopping Malls im Internet - Eine Analyse der Chancen und Risiken unter der Berücksichtigung einer empirischen Erhebung

GRIN Verlag