£127.62

Routledge Creating Brand Cool by Joan Abraham - Routledge Branding Book

Name: Creating Brand Cool by Joan Abraham - Routledge Branding Book
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

Branding & Logo Design

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Description

Build a lasting presence in the digital economy with Creating Brand Cool: Brand Distinction in the Online Marketplace. In this unique combination of a business memoir and a branding guide, industry veteran Joan Abraham shares the methods used to build a successful Ecommerce business. Instead of focusing solely on individual products, this book teaches you how to develop a deep emotional connection with your audience. Drawing from 26 years of expertise in online marketing, Abraham explains how to solve modern marketing hurdles. You will learn how to define your brand essence and use owned social media channels to give your business a real, personalized character. This guide is designed for those looking to move beyond simple transactions and create a brand that truly stands out in a crowded online marketplace.

Key Features

Learn how to develop a distinct emotional attraction to your brand that goes beyond your specific product offerings.

Gain insights from 26 years of professional experience in online marketing and branding strategies.

Discover how to clearly define your business essence to stand out in the competitive Ecommerce landscape.

Master the use of owned social media channels to personalize and humanize your brand character.

Access a blend of practical branding how-to advice and professional business memoir insights.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367693151
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 17 May 2021
Listed Since: 21 November 2020

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Routledge Creating Brand Cool by Joan Abraham - Routledge Branding Book

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