Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths

Rich Brand Poor Brand is the follow-up to the #1 Amazon bestseller on branding, Brand Intervention. Rich Brand Poor Brand helps you craft a culture capable of sustaining the brand you've built. It takes the next inevitable step in building a brand that can be maintained, grown, and expanded no matter the size of your company, the number of employees, or the industry you're in. What Rich Brand Poor Brand does is this: It helps founders, CEOs, and entrepreneurs leverage the most powerful asset you won't find on a balance sheet. Yet, it impacts the bottom line of every business. This is a skill you won't learn in business school. And it's why you will find insights from everyone from Warren Buffett to Gary Vaynerchuk, Billy Joel, Coco Chanel, Sara Blakely, Brené Brown, Kevin Hart, Frank Sinatra, Steve Jobs, Daymond John, Frank Zappa, Jason Feifer, and Jim Rohn. This is the Holy Grail for overachievers. Within reach but often missed by a mile. This is the magic ingredient that made everything from the Seinfeld sitcom to The Rolling Stones, Pay Pal to The Rat Pack, and Motown and the Declaration of Independence not only possible-but inevitable. This is what Rich Brand Poor Brand is all about, tapping into that reservoir of brilliance that's staring you in the face-to build a brand the world needs and wants. Filled with stunning artwork throughout, this is an example of how to bring a brand and its message to life. The book concludes with the Rich Brand Poor Brand Playbook, 46 eye-popping pages of full-color artwork with real-world examples showing these principles in action. Get a front-row seat and see the transformation these brands have gone through, not only impacting the companies they serve but also the people responsible for the brand and its story in the world of business. This is the "secret sauce" that's remained elusive in the real world of business and life, finally broken down into bite-size chunks for immediate use. Foreword by Claude Silver, Chief Heart Officer of VaynerX.