£49.53

Gabler Verlag Neuproduktvorankündigungen: Inhaltliche Gestaltung und marktbezogene Auswirkungen (Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim)

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£49.94 £44.39 £45.60 £46.81 £48.02 £49.23 £50.45 07 June 2024 13 November 2024 22 April 2025 28 September 2025 07 March 2026

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Description

Auf Basis einer branchenübergreifenden Unternehmensbefragung und mehrerer experimenteller Studien untersucht Torsten Bornemann den Einfluss inhaltlicher Elemente von Produktvorankündigungen auf den Neuprodukterfolg und die Produktbeurteilung durch Kunden.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 August 2010
Listed Since
06 July 2010

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