£47.12

It has never been this cheap. We have no record of a lower price.

£47 today · cheaper than every other day in the last 3 months

Springer The Modern Customer – the PHANTOM: Customers on the Run: How Sales must Respond to Radically New Buying Behavior

View at Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 43 days · 43 data points (no recent data)

Historical
Generating forecast…
£47.12 £44.76 £45.71 £46.65 £47.59 £48.53 £49.48 11 August 2026 21 August 2026 01 September 2026 11 September 2026 22 September 2026
View at Amazon ↗

Price data last checked 48 day(s) ago - refreshing...

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 43 days • 1 price levels

Days at Price
43 days 0 11 22 32 43 £47 Days at Price

Price Analysis

Most common price: £47 (43 days, 100.0%)

Price range: £47 - £47

Price levels: 1 different prices over 43 days

Description

This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address, win and retain the modern customer, an intangible PHANTOM in the digital space? The digital world is characterized by eagerness, ease and enthusiasm. Nowadays, people have unlimited and instant access to manifold information and thus they believe to be knowledgeable, autonomous and independent. As customers, they actively elude traditional sales and marketing on their way to a buying decision - in B2C and B2B alike. To reach these modern customers, companies must synchronize their sales approaches with their customers' decision-making processes and rethink selling. In this context, the author offers a wealth of suggestions with examples and provocative theses. A stirring and inspiring book for anyone interested in state-of-the-art sales and marketing: sales management and staff or entrepreneurs and start-ups.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 February 2024
Listed Since
21 January 2024

Barcode

No barcode data available

Similar Products You Might Like

Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide
96% match

Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide

Springer

£39.44 26 Sep 2026
Geschäftsbeziehungsmanagement
95% match

Geschäftsbeziehungsmanagement

Springer

£43.32 27 Sep 2026
Managing High-Tech Services Using a CRM Strategy - Business Book
95% match

Managing High-Tech Services Using a CRM Strategy - Business Book

CRC Press

£107.99 02 Oct 2026
Kogan Page AI Strategy for Sales and Marketing Book
95% match

Kogan Page AI Strategy for Sales and Marketing Book

Kogan Page

£97.00 24 Aug 2026
Emerging Trends in Sales Thought and Practice
95% match

Emerging Trends in Sales Thought and Practice

Bloomsbury Academic

£64.58 17 Sep 2026
Augmented Customer Strategy: CRM in the Digital Age (Innovation, Entrepreneurship and Management)
95% match

Augmented Customer Strategy: CRM in the Digital Age (Innovation, Entrepreneurship and Management)

Wiley

£110.13 17 Sep 2026
The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks in Business and Management)
94% match

The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks in Business and Management)

Oxford University Press

£43.49 08 Sep 2026
Contemporary Sales Force Management - Routledge
94% match

Contemporary Sales Force Management - Routledge

Routledge

£171.99 03 Oct 2026
Identifikation und Ausschöpfung von Up-Selling-Potenzialen: Ein Beitrag zur Segmentierung von Aufsteigern (Unternehmensführung und Marketing)
94% match

Identifikation und Ausschöpfung von Up-Selling-Potenzialen: Ein Beitrag zur Segmentierung von Aufsteigern (Unternehmensführung und Marketing)

Gabler Verlag

£64.81 01 Oct 2026
Practical Customer Success Management: A Best Practice Framework for Rapid Generation of Customer Success
94% match

Practical Customer Success Management: A Best Practice Framework for Rapid Generation of Customer Success

CRC Press

£51.01 02 Oct 2026
Business to Business Marketing Management: A Global Perspective
94% match

Business to Business Marketing Management: A Global Perspective

Routledge

£205.00 23 Sep 2026
Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)
94% match

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Routledge

£187.99 01 Oct 2026
Business to Business Marketing Management: A Global Perspective
94% match

Business to Business Marketing Management: A Global Perspective

Routledge

£49.99 06 Sep 2026
The Unstoppable Sales Machine: How to Connect, Convert, and Close New Customers
94% match

The Unstoppable Sales Machine: How to Connect, Convert, and Close New Customers

CRC Press

£130.00 21 Sep 2026
Adoption and Implementation of AI in Customer Relationship Management
94% match

Adoption and Implementation of AI in Customer Relationship Management

£174.45 04 Sep 2026
Routledge Contemporary Selling - Relationship and Value Book
94% match

Routledge Contemporary Selling - Relationship and Value Book

Routledge

Price unavailable
Business to Business Marketing: Relationships, Networks, and Strategies
94% match

Business to Business Marketing: Relationships, Networks, and Strategies

Oxford University Press

£44.99 17 Sep 2026
Strategic Customer Management: Integrating Relationship Marketing and CRM
94% match

Strategic Customer Management: Integrating Relationship Marketing and CRM

Cambridge University Press

£41.46 30 Sep 2026
Customer Relationship Management: Perspectives from The Marketplace
94% match

Customer Relationship Management: Perspectives from The Marketplace

Routledge

£14.64 25 Aug 2026
CRM Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service (Management for Professionals)
94% match

CRM Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service (Management for Professionals)

Springer

£50.94 27 Sep 2026
The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)
94% match

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

£235.75 18 Sep 2026
AI in Customer Relationship Management - Business Science Ref
94% match

AI in Customer Relationship Management - Business Science Ref

£195.20 25 Aug 2026
Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
94% match

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

Routledge

£62.99 17 Sep 2026
Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19
94% match

Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19

£175.57 18 Sep 2026