Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide - Image 1

£39.36

Springer Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide

Name: Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice - A 21-Step Guide
Brand: Springer
Price: 41.39 GBP
Availability: InStock

Managers' Guides to Computing

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Description

This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art of technologies and digital sales tools and creates an understanding of what the digitization of sales is really about. The primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy. The sole use of technologies and the pure digitization of processes are not enough to make an organization fit for the challenges of the modern business world. All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What do chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by digitalization? The author provides answers to these and many other questionsand shows how sales managers can make themselves fit for the future. With concrete tips and numerous implementation aids.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3658388897
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 03 January 2024
Listed Since: 07 December 2023

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Springer Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide

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