£135.49

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£135 today · previous high £135 · all-time low £108

Palgrave The Marketing Firm, Volume I: Recent Theoretical and Empirical Developments

Amazon

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£135.49 £105.00 £111.65 £118.30 £124.96 £131.61 £138.26 01 August 2026 18 August 2026 04 September 2026 21 September 2026 09 October 2026
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Description

This book presents an advanced exploration of the Theory of the Marketing Firm (TMF), offering a multidisciplinary analysis of how firms engage consumers through marketing-oriented strategies. It builds on earlier theoretical foundations, incorporating empirical studies across sectors like e-commerce, aviation, retail, and cosmetics. Volume I features nine conceptual and empirical chapters, each applying TMF to illustrate marketing firms' strategic responses to consumer behavior. Topics include co-creation, social media strategy, online review analysis, and firm performance metrics. The chapters examine bilateral contingencies, customer orientation, and reinforcement patterns using behavioural economics. Designed for both researchers and practitioners, this volume provides a rigorous yet accessible resource for understanding how marketing firms function in consumer-driven environments. It appeals to scholars in marketing, behavioral economics, and management, as well as professionals seeking to understand how customer interactions shape firm behavior and performance. The book deepens the interdisciplinary dialogue around marketing theory, strategy, and empirical application.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 November 2025
Listed Since
22 March 2025

Barcode

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