£112.25

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£112 today · all-time low £107 (Jul 2026) · usually £125

MACMILLAN Business Advancement through Technology Volume I: Markets and Marketing in Transition: 1 (Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business)

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£132.12 £104.90 £110.84 £116.78 £122.72 £128.66 £134.60 26 July 2026 13 August 2026 01 September 2026 20 September 2026 09 October 2026
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Price distribution over 76 days • 3 price levels

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64 days 1 day · current 11 days 0 16 32 48 64 £107 £112 £132 Days at Price

Price Analysis

Most common price: £107 (64 days, 84.2%)

Price range: £107 - £132

Price levels: 3 different prices over 76 days

Description

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
14 December 2022
Listed Since
27 April 2022

Barcode

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