Advanced Technologies in Business, Volume I: Strategic, Managerial and Marketing Impacts: 1 (Palgrave Intersections of Business and the Sciences, in ... Institute for Management Science) - Image 1

£137.60

MACMILLAN Advanced Technologies in Business, Volume I: Strategic, Managerial and Marketing Impacts: 1 (Palgrave Intersections of Business and the Sciences, in ... Institute for Management Science)

Name: Advanced Technologies in Business, Volume I: Strategic, Managerial and Marketing Impacts: 1 (Palgrave Intersections of Business and the Sciences, in ... Institute for Management Science)
Brand: MACMILLAN
Price: 137.6 GBP
Availability: InStock

Managers' Guides to Computing

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Description

This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implications. As businesses increasingly embrace transformative technologies, their profound and far-reaching societal consequences necessitate a cross-disciplinary scientific approach coupled with an artistic and imaginative lens. Against this backdrop, authors in this book navigate the intricate web of impacts on employment and leadership, business model innovation, advanced data driven decision making, digital transformation, data ecosystems and analytics, AI-led e-commerce and branding, and virtual reality. The topics cover an array of geographic regions and industries, including professional services, education, fashion, sports, and hospitality & tourism. Business technology theory and science are ultimately geared towards practicable application, and are contextualized by sustainability and socioeconomic advancement. This first volume investigates the strategic, managerial and marketing impacts of advanced business technologies, while volume two explores their role in industry and policy, elucidating also the art and fiction of their societal impact.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3032034795
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 03 January 2026
Listed Since: 18 July 2025

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MACMILLAN Advanced Technologies in Business, Volume I: Strategic, Managerial and Marketing Impacts: 1 (Palgrave Intersections of Business and the Sciences, in ... Institute for Management Science)

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