Palgrave Global Challenges and Uncertainty in Tourism Vol II - Image 1

£106.82

MACMILLAN Palgrave Global Challenges and Uncertainty in Tourism Vol II

Name: Palgrave Global Challenges and Uncertainty in Tourism Vol II
Brand: MACMILLAN
Price: 139.99 GBP
Availability: InStock

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Description

Explore advanced industry perspectives with Global Challenges and Uncertainty in Tourism and Hospitality, Volume II: Marketing Advancements and Value Creation. Published by Palgrave Macmillan, this academic work addresses the complex landscape of the tourism and hospitality sectors. This volume focuses on marketing advancements and the methods used for value creation within a changing global environment. It serves as a specialized resource for professionals and students interested in the intersections of business and management science. By examining modern marketing strategies and the impact of global uncertainty, this book provides a deep look into how hospitality businesses can navigate contemporary obstacles. It is a significant addition to the Palgrave Intersections of Business series, offering academic depth for those studying international business and management trends.

Key Features

Part of the Palgrave Intersections of Business series for academic depth.

Focuses on marketing advancements within the tourism and hospitality sectors.

Examines methods for value creation in uncertain global environments.

Published by Palgrave Macmillan to ensure high academic standards.

Addresses modern challenges facing the international hospitality industry.

Provides insights into management science and business intersections.

Product Specifications

Brand: MACMILLAN
Format: Hardcover
ASIN: 3031924088
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 02 September 2025
Listed Since: 02 April 2025

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MACMILLAN Palgrave Global Challenges and Uncertainty in Tourism Vol II

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