£107.39

MACMILLAN Business Advancement through Technology Vol I Book

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Description

Explore the changing landscape of global commerce with Business Advancement through Technology Volume I: Markets and Marketing in Transition. Published by Palgrave Macmillan as part of the Palgrave Studies in Cross-disciplinary Business Research, this academic work is produced in association with the EuroMed Academy of Business. This volume provides a deep look into how technology impacts markets and marketing strategies. It is designed for readers interested in the intersection of business processes and technological change. By studying these transitions, professionals and students can better understand the shifts occurring in modern business environments. As part of a larger research series, this book serves as a resource for those studying management and business process reengineering. It offers a scholarly perspective on how digital tools and technological advancements redefine traditional market structures. This text is an essential addition to any academic or professional library focused on cross-disciplinary business research.

Key Features

Academic research from Palgrave Macmillan provides a formal foundation for studying technology and market transitions.

Part of the Palgrave Studies in Cross-disciplinary Business Research series for comprehensive scholarly study.

Developed in association with the EuroMed Academy of Business to ensure professional relevance.

Focuses on the specific relationship between technological advancement and marketing shifts.

Ideal for students and professionals specializing in management and business process reengineering.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 December 2023
Listed Since
18 November 2023

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