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£127.59
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£128 today · cheaper than every other day in the last 3 months
MACMILLAN Key Developments in International Marketing - JIBS Research
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Most common price: £128 (71 days, 100.0%)
Price range: £128 - £128
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Description
Key Features
Part of the JIBS Special Collections series from Palgrave Macmillan, offering curated scholarship on international business topics.
Covers influential contributions that have shaped international marketing as a field of academic study and professional practice.
Identifies future research avenues and emerging opportunities for scholars and practitioners in global marketing.
Suitable for university libraries, business schools, marketing departments, and professional researchers seeking authoritative international marketing literature.
Published by Palgrave Macmillan, a leading academic publisher specialising in business, finance and law titles.
Product Specifications
- Brand
- MACMILLAN
- Format
- paperback
- ASIN
- 3031173686
- Domain
- Amazon UK
- Release Date
- 13 March 2025
- Listed Since
- 24 April 2025
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