£127.59

MACMILLAN Key Developments in International Marketing Book

Name: MACMILLAN Key Developments in International Marketing Book
Brand: MACMILLAN
Price: 127.59 GBP
Availability: InStock

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Description

Expand your academic and professional knowledge with Key Developments in International Marketing: Influential Contributions and Future Avenues for Research. Published as part of the JIBS Special Collections by Palgrave Macmillan, this volume provides a deep look into the evolution of global marketing strategies and theories. This book is an essential resource for students, researchers, and business professionals interested in the field of international business. It examines significant milestones and provides a roadmap for upcoming research directions in the global marketplace. By focusing on influential contributions, it helps readers understand how marketing practices have changed over time and where the industry is headed next. Whether you are studying for advanced business degrees or looking to stay informed about global market trends, this text offers a structured approach to understanding complex international marketing landscapes. It serves as a valuable addition to any library focused on business, finance, and law, specifically within the realm of international accounting and management.

Key Features

Part of the JIBS Special Collections, providing high-level academic insights for specialized study.

Published by Palgrave Macmillan to ensure professional standards in business and marketing literature.

Covers influential contributions to help readers understand the history of international marketing.

Identifies future avenues for research to assist academics in developing new studies and theories.

Categorized under Business, Finance, and Law for easy identification by students and professionals.

Focuses on international marketing developments to support global business education and growth.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3031173686
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 13 March 2025
Listed Since: 24 April 2025

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MACMILLAN Key Developments in International Marketing Book

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