The Research Contributions of Donald R. Lehmann to Marketing, Volume 1: Measurements, Models, and Metrics (Great Thinkers in Marketing) - Image 1

£121.69

It has never been this cheap. We have no record of a lower price.

£122 today · cheaper than every other day in the last 3 months

MACMILLAN The Research Contributions of Donald R. Lehmann to Marketing, Volume 1: Measurements, Models, and Metrics (Great Thinkers in Marketing)

Name: The Research Contributions of Donald R. Lehmann to Marketing, Volume 1: Measurements, Models, and Metrics (Great Thinkers in Marketing)
Brand: MACMILLAN
Price: 121.69 GBP
Availability: InStock

Call Centre Management

Price Distribution

Price distribution over 66 days • 1 price levels

Days at Price

Price Analysis

Most common price: £122 (66 days, 100.0%)

Price range: £122 - £122

Price levels: 1 different prices over 66 days

Description

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also seek commentaries from other scholars familiar with the legend's work on the articles included in that volume. This set, comprising six volumes of contributions of Donald Lehmann, covers a broad spectrum of topics relating to customer behavior and decision-making processes, the estimation of stochastic models, empirical replication for theoretical generalization, advertising and branding, new product and innovation diffusion, and performance outcomes of marketing strategy. This volume, edited by Joel Huber, features the prominent articles of Don Lehmann on models, metrics, and measurements in marketing research. It is the first volume in this set because it underscores the centrality of methods and models for studying consumer behavior and marketing phenomena to generate theoretical and practical insights for valuable lessons to academics and practitioners.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3031880471
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 05 February 2026
Listed Since: 16 February 2025

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

MACMILLAN The Research Contributions of Donald R. Lehmann to Marketing, Volume 1: Measurements, Models, and Metrics (Great Thinkers in Marketing)

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Research Contributions of Donald R. Lehmann to Marketing, Volume 2: Analysis Methods (Great Thinkers in Marketing)

The Research Contributions of Donald R. Lehmann to Marketing, Volume 4: Customer Behavior (Great Thinkers in Marketing)

Humanistic Perspectives in Hospitality and Tourism Volume 1

Geoeconomics and Global Governance, Volume 1: Evolving Roles, Dynamics and Challenges

Class, Culture, and the Media in Greece, Volume 1: Otherness, Reactionary Politics, the Class Gaze

Macmillan Business Advancement through Technology Vol I Book

Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach (Humanism in Business Series)

MACMILLAN Marketing Communications and Brand Development Vol II

Retrieving Liberalism from Rationalist Constructivism, Volume I: History and Its Betrayal: 1 (Palgrave Studies in Classical Liberalism)

Lectures in Austrian Economics, Volume I: Human Action, Competition Theory, Entrepreneurship, and Price Theory (Palgrave Studies in Austrian Economics)

Fashion Marketing in Emerging Economies Volume II - Palgrave Studies

Rising India and China: Strategic Rivalry in the Himalayas and the Indo-Pacific, Volume 1

Unification of Artificial Intelligence and Psychology: Volume One - Foundations: 1

The Palgrave Handbook of Philosophy and Money: Volume 1: Ancient and Medieval Thought

Consciousness-Based Leadership and Management, Volume 1: Vedic and Other Philosophical Approaches to Oneness and Flourishing (Palgrave Studies in Workplace Spirituality and Fulfillment)

Visualizing Marketing: From Abstract to Intuitive - Macmillan

Artificial Intelligence and Discourse: Volume 1, Cross Cultural Perspectives of AI Technology Across Media Narratives (Postdisciplinary Studies in Discourse)

Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives (Palgrave Studies of Marketing in Emerging Economies)

MACMILLAN Fashion Marketing in Emerging Economies Vol I

Management and Leadership for a Sustainable Africa, Volume 2: Roles, Responsibilities, and Prospects (Palgrave Studies in African Leadership)

Knowledge Management and Innovation, Volume I: Creating a Human-Centric Organisation

The Asian Family in Literature and Film: Changing Perceptions in a New Age-East Asia, Volume I (Asia-Pacific and Literature in English)

Public Relations Management in Africa Volume 1: Exploring Organisational Impact

The Marketing Firm, Volume II: Market Behaviour Analysis

It has never been this cheap. We have no record of a lower price.

MACMILLAN The Research Contributions of Donald R. Lehmann to Marketing, Volume 1: Measurements, Models, and Metrics (Great Thinkers in Marketing)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Research Contributions of Donald R. Lehmann to Marketing, Volume 2: Analysis Methods (Great Thinkers in Marketing)

The Research Contributions of Donald R. Lehmann to Marketing, Volume 4: Customer Behavior (Great Thinkers in Marketing)

Humanistic Perspectives in Hospitality and Tourism Volume 1

Geoeconomics and Global Governance, Volume 1: Evolving Roles, Dynamics and Challenges

Class, Culture, and the Media in Greece, Volume 1: Otherness, Reactionary Politics, the Class Gaze

Macmillan Business Advancement through Technology Vol I Book

Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach (Humanism in Business Series)

MACMILLAN Marketing Communications and Brand Development Vol II

Retrieving Liberalism from Rationalist Constructivism, Volume I: History and Its Betrayal: 1 (Palgrave Studies in Classical Liberalism)

Lectures in Austrian Economics, Volume I: Human Action, Competition Theory, Entrepreneurship, and Price Theory (Palgrave Studies in Austrian Economics)

Fashion Marketing in Emerging Economies Volume II - Palgrave Studies

Rising India and China: Strategic Rivalry in the Himalayas and the Indo-Pacific, Volume 1

Unification of Artificial Intelligence and Psychology: Volume One - Foundations: 1

The Palgrave Handbook of Philosophy and Money: Volume 1: Ancient and Medieval Thought

Consciousness-Based Leadership and Management, Volume 1: Vedic and Other Philosophical Approaches to Oneness and Flourishing (Palgrave Studies in Workplace Spirituality and Fulfillment)

Visualizing Marketing: From Abstract to Intuitive - Macmillan

Artificial Intelligence and Discourse: Volume 1, Cross Cultural Perspectives of AI Technology Across Media Narratives (Postdisciplinary Studies in Discourse)

Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives (Palgrave Studies of Marketing in Emerging Economies)

MACMILLAN Fashion Marketing in Emerging Economies Vol I

Management and Leadership for a Sustainable Africa, Volume 2: Roles, Responsibilities, and Prospects (Palgrave Studies in African Leadership)

Knowledge Management and Innovation, Volume I: Creating a Human-Centric Organisation

The Asian Family in Literature and Film: Changing Perceptions in a New Age-East Asia, Volume I (Asia-Pacific and Literature in English)

Public Relations Management in Africa Volume 1: Exploring Organisational Impact

The Marketing Firm, Volume II: Market Behaviour Analysis