£40.07

VUIBERT Études de marché

Name: Etudes de marche
Brand: VUIBERT
Price: 40.07 GBP
Availability: InStock

Market Research

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£40 today · all-time low £40 (Apr 2026) · usually the usual

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Price range: £40 - £40

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Description

Véritable référence, ce manuel couvre l'ensemble du champ des études de marché. Il a été labellisé par la Fnege en 2017. Depuis sa première édition en 1995, cet ouvrage est devenu le manuel français de référence. Il présente la totalité du processus d'étude, du projet au rapport, ainsi qu'un très vaste panel de méthodes qualitatives et quantitatives d'analyse de données. Ponctués par un test de connaissance, les différents chapitres mettent l'accent sur les concepts clés en s'appuyant sur de nombreux exemples et études de cas. La nouvelle édition propose des mises à jour sur les évolutions de la discipline dont le digital (bases de données, focus groups, plateformes de cocréation, observation digitalisée, panels, questionnaires administrés en ligne, etc.) et de nouveaux exemples et études de cas.

Product Specifications

Brand: VUIBERT
Format: paperback
ASIN: 231140525X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 16 July 2019
Listed Since: 13 February 2019

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VUIBERT Études de marché

About as cheap as it gets. The only time it was cheaper was 3 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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