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Business Science Reference Utilizing Gamification in Servicescapes for Improved Consumer Engagement

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Price History & Forecast

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Last 585 days • 585 data points (No recent data available)

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£188.00 £148.40 £157.04 £165.68 £174.32 £182.96 £191.60 09 June 2024 02 November 2024 28 March 2025 21 August 2025 14 January 2026

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Price distribution over 585 days • 10 price levels

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173 days 67 days 43 days 30 days 1 day · current 21 days 69 days 91 days 53 days 37 days 0 43 87 130 173 £152 £154 £158 £160 £164 £166 £169 £174 £186 £188 Days at Price

Price Analysis

Most common price: £152 (173 days, 29.6%)

Price range: £152 - £188

Price levels: 10 different prices over 585 days

Description
As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.

Product Specifications
Brand
Business Science Reference
Format
paperback
ASIN
179981971X
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
03 January 2020
Listed Since
24 January 2020

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