£47.83

Marketing Communications

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£49.31 £40.70 £42.58 £44.46 £46.33 £48.21 £50.09 01 June 2025 27 July 2025 21 September 2025 16 November 2025 12 January 2026

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25 days 25 days 76 days 33 days 59 days · current 8 days 0 19 38 57 76 £42 £45 £46 £47 £48 £49 Days at Price

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Price range: £42 - £49

Price levels: 6 different prices over 226 days

Description

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.

Key Features

Marketing Communications

Product type: ABIS BOOK

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
23 December 2022
Listed Since
03 July 2022

Barcode

No barcode data available

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