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Sage Publishing Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

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£139.05 £77.68 £91.07 £104.46 £117.85 £131.24 £144.63 26 July 2026 30 July 2026 04 August 2026 09 August 2026 14 August 2026
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Description
This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.

Product Specifications
Brand
Sage Publishing
Format
paperback
ASIN
1544332688
Category
Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain
Amazon UK
Release Date
18 January 2019
Listed Since
25 July 2018

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