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Sage Publications Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

Name: Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
Brand: Sage Publications

Communication

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Description

This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1544332688
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 18 January 2019
Listed Since: 25 July 2018

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Sage Publications Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

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