£65.00

Sage Publishing Media Analysis Techniques

Name: Media Analysis Techniques
Brand: Sage Publishing
Price: 65.0 GBP
Availability: InStock

Communication

This is the most expensive it has ever been. Walk away.

£65 today · previous high £65 · all-time low £56

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 87 days · 87 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 87 days • 7 price levels

Days at Price

Current Price

Price Analysis

Most common price: £57 (34 days, 39.1%)

Price range: £56 - £65

Price levels: 7 different prices over 87 days

Description

"This book provides a concise, thought-provoking, and cleverly-written introduction to major theories in media analysis, and it gives students new perspectives on the media they use." ―Donna Halper, Lesley University In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four basic techniques of media interpretation―semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory―that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes learning exercises, a glossary, study guides, and the author’s own illustrations. New to the Sixth Edition: A new chapter on discourse analysis offers students techniques for analyzing the language in texts. New content on psychological impact of social media shows that there are often negative consequences to using social media. Increased coverage of technology and social media helps readers apply time-tested analysis techniques to the latest media. Updated examples from popular culture bring theory to life. New drawings and photo images illustrate concepts and enhance the visual attractiveness of this book. New material around generational differences describe to students how each generation interacts with media differently, particularly the millennials. New discussions by thinkers who have made major impacts on popular culture, such as Daniel Chandler on semiotic codes Michel Foucault on change in cultures Mark Gottdiener on sign vehicles in semiotic theory Guy Debord on the Society of Spectacle Mark Thompson et al on Marx’s neglect of egalitarian political culture Marcel Danesi on myth and popular culture Ernest Kris on the Oedipus Complex Sigmund Freud on the purposes of jokes Clotaire Rapaille on the new "Global code." Teun van Dyk on discourse analysis and ideology Wolfgang Iser on reception theory

Product Specifications

Brand: Sage Publishing
Format: paperback
ASIN: 150636621X
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 18 January 2018
Listed Since: 17 May 2017

Barcode

No barcode data available

Sage Publishing Media Analysis Techniques

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Media Research Techniques

Media Research Methods: Understanding Metric and Interpretive Approaches

Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

Media Analysis: Understanding and Applying Media Theory

Media Research Methods: Measuring Audiences, Reactions and Impact

Doing Media Research

Media Research Methods: Measuring Audiences, Reactions and Impact

Media, Culture & Society: A Critical Reader: 1 (Media Culture & Society series)

Media/Society - International Student Edition: Technology, Industries, Content, and Users

Essentials of Mass Communication Theory

Making Sense of Media: Key Texts in Media and Cultural Studies

The SAGE International Encyclopedia of Mass Media and Society

Media and Society: A Critical Perspective

Cultural Criticism: A Primer of Key Concepts: 4 (Feminist Perspective on Communication)

Managing Media Work

Media and Society

Mediating Social Science

The Media Studies Reader

Media and Metamedia Management: 503 (Advances in Intelligent Systems and Computing, 503)

Media and Communication Research Methods - International Student Edition: An Introduction to Qualitative and Quantitative Approaches

Media Studies: Key Issues and Debates

Mediating Social Science

Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century

Media Now: Understanding Media, Culture, and Technology