£216.58

IGI Global Building Brand Equity and Consumer Trust Through Radical Transparency Practices (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Building Brand Equity and Consumer Trust Through Radical Transparency Practices (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global
Price: 216.58 GBP
Availability: InStock

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Description

The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers' loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522524177
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 13 July 2017
Listed Since: 03 May 2017

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IGI Global Building Brand Equity and Consumer Trust Through Radical Transparency Practices (Advances in Marketing, Customer Relationship Management, and E-services)

This is the most expensive it has ever been. Walk away.

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