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IGI Global Building Brand Equity and Consumer Trust Through Radical Transparency Practices (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Building Brand Equity and Consumer Trust Through Radical Transparency Practices (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global

Economics

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About the Author Elena Veselinova is an Assistant Professor at the Faculty of Economics at Goce Delcev University, Stip, Macedonia. She is the Head of the Department of Management. Dr. Veselinova has a PhD in Strategy, a Masters Degree in Management, and a BachelorÕs degree in Management. She teaches in the areas of strategic management and investment management. Her researches and publications are related to strategic management, brand management, investment management and entrepreneurship.Marija Gogova Samonikov is an Assistant Professor at the Faculty of Economics at Goce Delcev University, Stip, Macedonia. She is the Head of the Department of Finance. Dr. Gogova Samonikov has a PhD in Finance, a Masters Degree in Finance, and a BachelorÕs degree in Marketing. She teaches in the areas of finance and investment management. Her researches and publications are related to finance, investment management and financial aspects of intangible assets. Product Description The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers' loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522524177
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 13 July 2017
Listed Since: 03 May 2017

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IGI Global Building Brand Equity and Consumer Trust Through Radical Transparency Practices (Advances in Marketing, Customer Relationship Management, and E-services)

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