£439.20

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£439 today · previous high £439 · all-time low £372

Sage Publishing Consumer Research Methods (SAGE Benchmarks in Social Research Methods)

Amazon

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£439.20 £365.60 £381.66 £397.72 £413.77 £429.83 £445.89 26 July 2026 31 July 2026 05 August 2026 10 August 2026 15 August 2026
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Illustrations

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Description
Ever since its conception some 40 years ago, consumer research has been the channel through which innovations in social science, social and cultural theory and the arts have entered the marketing discipline. With each transformation and interjection of new ideas, discourses and approaches, consumer research has also translated a whole tradition and variety of method into marketing theory and research practice. This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area. It highlights the full range of methodological considerations, from questionnaire design through to analyzing qualitative data, as well as discussing the progression and development of the field from its initial conception as a relatively coherent and unified sub-discipline through to the diverse community of methods today.

Product Specifications
Brand
Sage Publishing
Model
Illustrations
Format
hardcover
Pack Size
4 items
ASIN
1446208508
Category
Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain
Amazon UK
Release Date
15 April 2013
Listed Since
01 November 2012

Barcode

No barcode data available

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