Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) - Image 1

£71.99

CRC Press Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

Name: Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)
Brand: CRC Press
Price: 71.99 GBP
Availability: InStock

E-business

It has never been this cheap. We have no record of a lower price.

£72 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 58 days • 58 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 58 days • 1 price levels

Days at Price

Price Analysis

Most common price: £72 (58 days, 100.0%)

Price range: £72 - £72

Price levels: 1 different prices over 58 days

Description

In today’s wireless environment, marketing is more frequently occurring at the server-to-device level―with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effective approach is to monitor and model the consumer’s device activities and behavioral patterns. Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) examines the technologies, software, networks, mechanisms, techniques, and solution providers that are shaping the next generation of mobile advertising. Discussing the interactive environments that comprise the web, it explains how to deploy Machine-to-Machine Marketing (M3) and Anonymous Advertising Apps Anywhere Anytime (A5). The book is organized into four sections: Why – Discusses the interactive environments and explains how M3 can be deployed How – Describes which technologies and solution providers can be used for executing M3 Checklists – Contains lists of techniques, strategies, technologies, and solution providers for M3 Case Studies – Illustrates M3 and A5 implementations in companies across various industries Providing wide-ranging coverage that touches on data mining, the web, social media, marketing, and mobile communications, the book’s case studies show how M3 and A5 are being implemented at JP Morgan Chase, Hyundai, Dunkin’ Donuts, New York Life, Twitter, Best Buy, JetBlue, IKEA, Urban Outfitters, JC Penney, Sony, eHarmony, and NASCAR just to name a few. These case studies provide you with the real-world insight needed to market effectively and profitably well into the future. Each company, network, and resource mentioned in the book can be accessed through the hundreds of links included on the book’s companion site: www.jesusmena.com

Product Specifications

Brand: CRC Press
Format: paperback
ASIN: 143988191X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 02 May 2012
Listed Since: 03 June 2011

Barcode

No barcode data available

CRC Press Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

Principles and Practice of Marketing

Digital Marketing

Advances in Advertising Research X: Multiple Touchpoints in Brand Communication: 10 (European Advertising Academy)

Strategic Advertising Management

Simple AI Advertising and Social Media Management Framework

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Marketing in a Digital World: 16 (Review of Marketing Research, 16)

Digital Analytics for Marketing (Mastering Business Analytics)

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Marketing Analytics: A Machine Learning Approach

Essentials of Digital Marketing (Global Management Series)

Digital Marketing: A Practical Approach

Online Advertising and Promotion: Modern Technologies for Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Marketing Technology: Integrating Martech for Transformational Marketing

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Marketing Strategy: Based on First Principles and Data Analytics

Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015 (Springer Proceedings in Business and Economics)

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

New Developments in Online Marketing (Key Issues in Marketing Management)

Applied Marketing Analytics Using Python