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PEARSON EDUCATION Marketing Communications: A European Perspective

Name: Marketing Communications: A European Perspective
Brand: PEARSON EDUCATION

Management

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Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications. Pearson, the world’s learning company.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292327898
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Publication Date: 04 February 2021
Listed Since: 01 July 2020

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PEARSON EDUCATION Marketing Communications: A European Perspective

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