Marketing Communications: A European Perspective - Image 1

£49.63

PEARSON EDUCATION Marketing Communications: A European Perspective

Name: Marketing Communications: A European Perspective
Brand: PEARSON EDUCATION
Price: 49.63 GBP
Availability: InStock

Brands & Corporate Identity

This is the most expensive it has ever been. Walk away.

£50 today · previous high £50 · all-time low £47

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 30 days • 30 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 30 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £47 (13 days, 43.3%)

Price range: £47 - £50

Price levels: 3 different prices over 30 days

Description

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication and DE&I communication. Extended discussion on the application of Artificial Intelligence (AI) in marketing communications. About the authors: Patrick De Pelsmacker is Emeritus Professor of Marketing at the University of Antwerp, Belgium. He has co-authored textbooks on marketing communications and marketing research techniques, and has written articles in numerous academic journals. Maggie Geuens is Professor of Marketing at Ghent University, Belgium. Her research interest is in marketing communications and consumer behaviour, and she has published in top-tier journals in these fields. Joeri Van den Bergh is co-founder and non-executive partner of Human8 (formerly InSites Consulting), a global insights agency. He is a regular speaker at global marketing and research conferences and conducts in-company trainings. Gudrun Roose is Professor of Marketing at Ghent University, and she teaches courses such as Marketing Communications, Digital Marketing and Marketing Planning.

Key Features

New Store Stock

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292737220
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 08 April 2025
Listed Since: 26 November 2024

Barcode

No barcode data available

PEARSON EDUCATION Marketing Communications: A European Perspective

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Multi Pack: Consumer Behavior and Managerial Decision Making:(International Edition) with Marketing Communications:A European Perspective

Essentials Of Modern Marketing: Italy Edition

Essentials of Modern Marketing: Inaugural Pakistan Edition

The Routledge Companion to Strategic Marketing (Routledge Companions in Marketing, Advertising and Communication)

Marketing Skills in Practice: Developing a Successful Marketing Career

Essentials of Marketing

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy)

Markenliebe: Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells (Forschungsgruppe Konsum und Verhalten)

FUNDAMENTALS OF MARKETING

Marketing Strategy: Based on First Principles and Data Analytics

Principles and Practice of Marketing

Foundations of Marketing, 8e

Principles of Marketing for a Digital Age

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Marketing

Marketing: The Core with PowerWeb (McGraw-Hill/Irwin Series in Marketing)

eMarketing: Digital Marketing Strategy International Student Edition

Marketing: An Introduction, European Edition

Marketing Management: Text and Cases

Integrated Marketing Communication: Advertising and Promotion in a Digital World

International Marketing ISE

Routledge Marketing Management: Text and Cases Textbook

Foundations of Marketing, 6e

Marketing: An Introduction