£125.03

Routledge The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More

Name: The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause...and More
Brand: Routledge
Price: 125.03 GBP
Availability: InStock

Market Research

This is the most expensive it has ever been. Walk away.

£125 today · previous high £125 · all-time low £125

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 74 days • 74 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 74 days • 1 price levels

Days at Price

Price Analysis

Most common price: £125 (74 days, 100.0%)

Price range: £125 - £125

Price levels: 1 different prices over 74 days

Description

Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138499609
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 10 March 2020
Listed Since: 02 October 2018

Barcode

No barcode data available

Routledge The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Springer - Fashion Branding and Consumer Behaviors Book

Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science)

Fashion & Luxury Marketing

Facets of Corporate Identity, Communication and Reputation

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

Multiple Co-Branding: From the Consumer's Point of View

Consumer-Brand Relationships: Theory and Practice

Strong Brands, Strong Relationships

Brand Management in Digital and Sustainable Times

Brand Psychology: The Art and Science of Building Strong Brands

Brand Management: Co-creating Meaningful Brands

Edward Elgar Research Handbook on Luxury Branding - Business Book

Foundations of Marketing, 6e

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

The Fashion Business: Theory and Practice in Strategic Fashion Management

Fashion Marketing: Theory, Principles and Practice

Wiley New Technologies and Branding - Innovation and Management

Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance

Strategic Brand Management and Development: Creating and Marketing Successful Brands

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Marketing Skills in Practice: Developing a Successful Marketing Career

The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries: The Blackwell Encyclopedic Dictionary of Marketing (Blackwell Encyclopaedia of Management)

Fashion Brand Management: Plan, Scale and Market a Successful Fashion Business

Brand Management: Co-creating Meaningful Brands